How Aidan Davis Built a Scalable MPP Franchise in Northern Ireland
When Aidan Davis launched his MPP exterior cleaning franchise in South Belfast and Lisburn in February 2025, he did so with a clear aim – to build a professional business with real growth potential, not just create a job for himself.
Six months later, the results were speaking for themselves.
By month four, Aidan had taken on his first full-time employee.
By late summer, he recorded his first £10,000 month, driven by strong demand, seasonal uplift, and increasing job values.
This is what steady, well-executed growth looks like within the MPP franchise model.
Laying the foundations of a new MPP franchise in the early months
The first few months were focused on fundamentals:
- Learning MPP systems and processes
- Building local visibility
- Developing confidence in pricing and quoting
- Delivering consistently high standards on every job
Turnover grew month by month as marketing activity began to compound and customer trust followed. There were no shortcuts – just consistent execution.
Growing demand for an MPP exterior cleaning franchise in South Belfast and Lisburn
As spring progressed, demand increased for:
- Roof cleaning
- Driveways and patios
- Gutter and exterior cleaning
- Small commercial projects
Average job values rose as Aidan took on more complex work and became more confident pricing larger projects. Strong branding and local visibility helped position MPP as a professional, reliable alternative to the typical one-man operator.
By June, the business was operating close to capacity.
Hiring the first employee after four months
With enquiries continuing to rise, Aidan made the decision to bring in his first full-time team member just four months in.
This was a practical response to demand and a key step in moving from self-employment to a scalable business.
“Hiring my first employee so early was a huge milestone. It showed the demand was there and that the systems really work when you apply them properly.”
A £10k month – driven by momentum, not hype
By August, several factors aligned:
- Peak summer demand for roof cleaning and soft washing
- Repeat customers and referrals
- Higher average job values
- A growing local reputation
The result was Aidan’s first £10,031 month – a standout summer peak rather than a claimed average.
It’s a clear example of what’s possible when momentum, seasonality, and consistent delivery come together.
Building confidence in sales and customer conversations
Sales was the area Aidan felt least confident about at the outset.
With structured training, clear pricing frameworks, and strong brand positioning, that changed quickly.
“Talking customers through services and putting quotes together now feels natural. The MPP brand gives people confidence before the conversation even starts.”
A family business with long-term ambition
Aidan works closely with his dad, Will, who runs MPP Newtownabbey. Together, they have a shared long-term ambition – to cover Northern Ireland between them, delivering everything from routine exterior cleaning to large-scale roof and commercial projects.
That long-term thinking shapes how Aidan is building his business from the outset, with a focus on systems, standards, and sustainability.
This first-year performance reflects the strength of the MPP franchise model and the structured support provided to new franchisees.
